What is real estate marketing?
Real estate marketing differs from the marketing of ordinary goods in that it is not just about selling real estate products in its final stage, but rather, you as a company or marketer must find the real estate opportunity first and then promote it.
The real estate opportunity that becomes a source of profit after that and has a demand in the real estate market, and this is the first stage in the real estate marketing process.
The second stage is the promotion of the real estate product to potential clients interested in buying a property in this area, for example.
The third and final stage is the most important one, which is ending the sale or closing the deal with the customer, which in the end everyone must be profitable, not just you.
What is the difference between real estate as a commodity and other commodities?
The property is one of the most long-lived exchange goods that can be exchanged for another property distinguished in its area and location, and the return should not be money.
The real estate commodity cannot be transferred, so you have to pay attention to the location of the property in the first place, and it requires you to extrapolate well to the market and a wide view of the required sites.
The real estate market is very sensitive and affected by the economic changes that occur in other places and markets surrounding the property, so you should not be separated from reality and current events.