Since around 40% of your audience will watch your Instagram Stories in silent mode, you have to figure out a way to deliver your message visually.When creating ads for a potentially sound-off environment, it’s crucial to use strong visuals that convince people to swipe up. Do that with bold headlines and graphics, powerful imagery, and animations that draw viewers in.In addition to eye-catching colors and a tempting free offer, this Instagram Stories ad uses interactive content to reach out to the viewer, capturing their attention to drive additional web traffic and increase email sign-ups.While a lot of hype has been given to interactive content like quizzes, Instagram polls, contests, and calculations, your content doesn’t need to be that complicated.