Driving Cybersecurity Awareness: Bitdefender’s Immersive Booth at the Las Vegas GP
During the Las Vegas Grand Prix, held from November 21 to 23, Bitdefender enhanced the event with a dynamic activation booth that captivated attendees and showcased the company's commitment to cybersecurity in the fast-paced world of the highest class of single-seater racing.
Bitdefender's booth was built inside the track, offering an accessible venue for the audience and featured an immersive racing simulator, allowing fans to experience the thrill of driving on the Las Vegas circuit. This interactive setup drew significant attention, providing a hands-on racing experience that resonated with the high-speed excitement of the Grand Prix. Fans could race to set the fastest lap on the Las Vegas Strip, and daily winners earned a Ferrari mini-helmet!
On the occasion of the event, Bitdefender also launched the #CybersecurityFormulas campaign on Instagram. This initiative encouraged participants to answer daily questions related to online safety, fostering thoughtful discussions on cybersecurity. The question asked was “What is your formula for staying safe online?". Participants were invited to comment on Bitdefender's posts, tagging friends to join the conversation. This revealed insightful best practices about staying safe online and protecting against scams. The most liked comments had the opportunity to win exclusive prizes, such as scaled-down replicas of helmets worn by the Scuderia Ferrari HP drivers.
Bitdefender collaborated with celebrities Marc Gene (Ferrari Ambassador) and Ariana Bravo (F1 TV Host), and influencers Dr. Mike, iJustine, and Jenna who were also invited at the Bitdefender booth.
The combination of interactive experiences and engaging social media campaigns garnered positive feedback from attendees and online participants. The racing simulator was particularly praised for its immersive quality, while the #CybersecurityFormulas campaign effectively raised awareness about online safety in an engaging manner. Overall, Bitdefender's presence at the Las Vegas Grand Prix successfully merged the excitement of racing with crucial cybersecurity education, leaving a lasting impression on fans and participants alike.
For a behind-the-scenes look at Bitdefender's activities during the event, you can watch the following video:
Thank you to all the fans and special guests who joined Bitdefender at the #LasVegasGP.
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