So I got a popup asking me to renew Total Security 2018 Family Pack (unlimited devices) for 1 year, also have the same notice on Central. The offer is for $83.99 US, regular $119. If I go to Bitdefender's site I can buy the same thing for $59.99. To top it off, on that same page (https://www.bitdefender.com/solutions/family-pack.html) there's a "renew it here" link...where it's offered for $48.
To recap, I can renew from the offer in Central and pay $83.99, or buy it like a new customer and pay $59.99, or go to the renew link on the site and pay $48. All for the exact same thing.
Can anyone give a reasonable explanation for this confusion? It feels like BD is trying to take advantage of people that don't thoroughly investigate all the options, that just click on the "Offer".