**BEWARE** the 'bonus' offer....

Hello @MickeyT9 and thank you for reaching out to us.

The Bitdefender security solutions come with an automatic renewal feature that allows you to conveniently retain your protection when your Bitdefender subscription expires, without having to go through all the motions of manually renewing your cyber-security solution.

If the auto renewal option remains active, your Bitdefender subscription will be automatically extended and this will keep your defenses activated without interruption for all devices covered by your current subscription.

Please keep in mind that, whether you want to activate the renewal option or disable it, you can do it anytime. 

This option is enabled by default when purchasing as to not compromise device security. At the same time, it is a widespread option in the Antivirus industry and has been implemented as a result of customer requests.

However, we understand that some users do not want this option to be active, and that's why we provide our customers with many ways to disable it, either following automated notification or by contacting our Support Teams anytime.

You can cancel the automatic charges for your subscription by loging in to your Bitdefender Central account, by accessing your 2Checkout account or by contacting Customer Support at: cancel@bitdefender.com

If you have agreed to permit Bitdefender to automatically renew your subscription by charging a valid credit card number which you have provided to Bitdefender, your subscription will be automatically renewed prior to the expiration of the term and each anniversary thereafter for a fee no greater than Bitdefender's then-current price, excluding promotional and discount pricing.

The automatic renewal pricing is not linked to ongoing offers, discounts and promotions available at our official website or at different points of sale throughout our Partner Network and for this reason we are trying to offer our customers the opportunity to manually renew at favorable prices during the subscription period.

The price at which the auto-renewal is made can be seen in automatic notifications so that any customer has the opportunity to request either the deactivation of the option, or a more advantageous offer.

The Bitdefender products and services are sometimes offered with a discount during the online aquisition. The discounted price is valid for the first year of subscription and this means that, for subsequent renewals, the full list price will be applied. This information is also displayed prior to the actual purchase on each product page, as shown below:

Thus, the renewal does not assume a price increase, but the actual list price of the product that was initially purchased with a discount. For example, you have ordered the Family Pack in 2021 with a 72.73 AUD discount. The next renewal was set to take place in March 2022 for the full list price of 99 AUD. And you have cancelled this and took advantage of the early renewal price, which is great.

Early renewal offers are being sent closely to the expiration date, so that you can benefit from a discount.

Bottom line is, should you not wish to have the subscription automatically renewed, you can disable the feature and take advantage of the discounted prices. The benefits of the automatic renewal are there, as you won't have to worry about running out of protection and it won't be necessary to place a new order each year. But this comes at the full list price.

I hope the information is helpful, kindly let me know if you have any questions.

Best regards.

I think the point has been missed. I too, am a longtime loyal Bitdefender customer who continues to experience the same issue at renewal time. As the top rated IT Security company, it is very odd that you have not invested more in your customer relations. As suggested, I have turned off auto renewal for this exact issue. Your success relies on a strong customer base. Renewal should include the best discount pricing available at the time, without effort or question, as a customer accolade and continued loyalty. The failure is unacceptable and even offensive since these discount offers are offered everywhere else and to everyone else, proving the offered discount to your loyal customers would not inflict some threat to your financial security and stability. The idea I have to scour the internet to locate your current discounts is suggestive that you do not appreciate me as a customer and worse, that I am a sucker ;)

Good morning,

Allow me to intervene to bring you modestly my personal experience.

To begin with, I must admit that Bitdefender’s online (self-service) support center is one of the most complete I know. It is very well documented with videos and instructions unbelievably detailed and simple to understand for the "novice" user. This is not always the case for some publishers of "consumer" security products where the average user is sometimes left to himself. I won’t name any competitors here, but I’m thinking of an American publisher.

Finally, as far as I am concerned, (these remarks commit only me) I am not surprised by the "pricing policy" applied by Bitdefender. Unless I am mistaken and always from my personal experience, the competition does the same thing (even worse sometimes). 

Personally, I opted for automatic and early renewal to take advantage of the offers offered.

I fully understand and respect the choice of the user who refuses the automatic renewal.

Regards

Amen to this:

There is a recognition that dialogue with users is essential to the continued success of Bitdefender in what is a highly competitive market. For that, I do commend Bitdefender without reservation. I wonder how many other companies are as transparent and tolerant . . .

Both @Alexandru_BD and @Mike_BD have the grace and patience of saints. Well said, @garioch7