I've always appreciated the care Bitdefender puts into their consumer products, anyone can bring much of the security Bitdefender sells to businesses to their home, at this point, the Windows antivirus is a mature and complete product. I think you should allocate more resources to bringing the Mac counterpart to the same level, by implementing modern protection layers. If a user has Antivirus Plus, they get a fair level of security in return, but Internet Security and Total Security users receive nothing for macOS, as you only offer basic features, this is unlike the Windows version that has better protection at higher tiers.
To give other users on this forum an idea of what I’m talking about, this illustrates what AVs offer at each security layer, I wanted an image representative of Bitdefender’s but couldn’t find one as clear as these:
Your macOS product offers at best half of these solutions, I would love to see on-execution layer protection, as the only protected vector right now is pre-execution. This means that Bitdefender is only able to stop a threat with either a known hash, or a code snippet that's shared with known malware. Nowadays that's not how most important attacks are done: Polymorphic malware, fileless attacks, and exploits to name a few are unstoppable at the pre-execution layer, 10 years ago this wasn't something to worry about for Mac users, this is changing now as more sophisticated attacks show
Obviously, macOS has important differences from Windows, but a lot of what you already do Windows can be done here too, so I want to make the case for on-execution features, understandably, they need to be tailored for macOS so they might not be exactly the same as Windows, but you’ve already solved this for the macOS endpoint version of GravityZone, which has Advanced Threat Defense, so why compromise on the consumer version?
Apple officially has behavioral inspection natively in macOS as part of XProtect:
https://eclecticlight.co/2024/06/28/what-do-xprotect-behaviourservice-and-bastion-rules-do/
And if you look at the changelogs, competitors like Kaspersky are adding these features on their macOS versions.
Honestly, Bitdefender being a company that's fully dedicated to cybersecurity lacking a whole type of detection that Apple has is strange, should be the opposite, imagine if Windows Defender had on-execution protection while Bitdefender only provided signature detection?
So, to sum it up, in 2026, there are no reasons why an antivirus shouldn’t have on-execution detection, especially considering Bitdefender is at the bigger leagues, it’s not a new company without enough experience.