Paid Software W/ Popups?

I have Bitdefender Internet Security 2013 ($49.99) installed on all my machines, friends, family and clients. Recently there has been popups now from Bitdefender pitching me other Bitdefender software that helps optimize my computer. It is similar to what a free antivirus version does, but I paid $50 for this and so did all my clients, friends and family. What gives?

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