Why is it cheaper to buy a new subscription (Bitdefender Amazon store) vs renewal?

LampK

Bitdefender Family Pack 2022 – Total Security for 15 Devices with Email Delivery | 1 year Subscription | PC/Mac/Android/iOS https://www.amazon.ca/dp/B07XPHBFH3/ref=cm_sw_r_apan_i_49MQ4F6HCC591WEM3JW0

Flexx

https://community.bitdefender.com/en/discussion/91517/why-is-it-cheaper-to-buy-a-new-subscription-bitdefender-amazon-store-vs-renewal

It is always advisable to buy the product directly from the bitdefender website and that to of your own country.

Reason for not buying bitdefender products from amazon or 3rd party vendors may include

• used license
• license activation issue based on global location (for example if you are living in united states and you buy bitdefender product from amazon united states only, but the license that features in that product may be subjective to be activated in some other location/ country, hence you will get activation issues)

Reason for buying bitdefender product from bitdefender website of your own country includes

• supportive license based on your location
• Guaranteed customer support, since you bought the license directly from bitdefender website of your own country.

My comments were based on the license issue that are currently affecting bitdefender users due to buying the product from 3rd party website which end up in activation issues.

If you need only the answer related to price difference, @Alexandru_BD or @Mike_BD can help you better.

Regards

Alexandru_BD

Hello @LampK,

The offers and discounts are configured by our Sales and Pricing department, based on comprehensive market studies, localization and subscription type. Sometimes, it may happen that the offers are not synchronized, for example if a campaign is live on our website and a discount was recently implemented, this may not be correlated with in-product messages that were previously programmed to be sent at a given time, for example renewal messages containing an offer whenever a subscription is due to expire, or to any other discounts available at our Trusted Partners and marketplaces.

The Bitdefender security solutions available on our official website come with an automatic renewal feature that allows you to conveniently retain your protection when your Bitdefender subscription expires, without having to go through all the motions of manually renewing your cyber-security solution. The cybersecurity solutions are usually available with a discount for the first purchase. The discount is available for the first year of subscription only.

The automatic renewal will be applied at the full list price of the product, excluding promotional and discount pricing.

The automatic renewal pricing is not linked to ongoing offers, discounts and promotions available at our official website or at different points of sale throughout our Partner Network and for this reason, we are trying to offer our customers the opportunity to manually renew at favorable prices during the subscription period.

The price at which the auto-renewal is made can be seen in automatic notifications so that any customer has the opportunity to request either the deactivation of the option, or a more advantageous offer.

Of course, if you've found a more advantageous offer at our official Amazon store, we encourage you to take advantage of it 🙂

I hope the information is helpful.

Best regards.