How can our (signed) installer add firewall rules or whitelist our app?

Our Windows desktop app installer adds exception rules for our app to Windows Defender Firewall, but many of our users have third-party security software, and lots of them show up on our support channel after trying to use our app and getting frustrated at their inability to connect.

Even though we warn them about third-party firewalls, many of them don't know how to whitelist a program, and we have to ask which product they have and then walk them through the process. This costs us a lot in terms of user support and product reviews.

Does Bitdefender offer some means for a signed installer (or app running with elevated privileges) to programmatically add firewall exception rules like we do for Windows Defender Firewall?

Answers