autorenewal/regular customer

Gr0szeK

Why your company don't have automatic 50% discount on autorenewal for your regular customers? only by clicking manually on your site? Really don't understand that. I have to every year buying on your site for discount because on auto renewal i have full price, this is very hurtful.

Alexandru_BD

Hello @Gr0szeK,

The automatic renewal pricing is not linked to ongoing campaigns, discounts and promotions available at the official Bitdefender website or at different points of sale throughout Bitdefender's Partner Network, and for this reason they are trying to offer customers the opportunity to manually renew at favorable prices during the subscription period. In many cases, apart from the discounts available online, early renewal offers are also being sent to customers (though these may obviously vary depending on what products are on sale, country, etc.)
The price at which the auto-renewal is applied can be seen in automatic notifications so that any customer can request either the deactivation of this feature, or a more advantageous offer.
The discounts available on the website are valid for the first year of subscription only, and if the automatic renewal option is kept enabled, the full list price will be applied at the renewal date, excluding the discount which was one-time only in this case.
Bitdefender products and services are not sold directly, but with the help of vendors and partners. 2Checkout (formerly Avangate, now Verifone) is the authorized vendor of products and services sold on the official Bitdefender website. The shopping cart and subscription renewals are managed by this vendor mostly (in some localizations there are other vendors as well) and they do not have an updated list of all ongoing campaigns and discounts that Bitdefender may offer worldwide, so the subscription renewal is applied at the full list price of the product the customer chose (so, for example 50% discount at first purchase, full catalog price at renewal).
Of course, as mentioned earlier, the automatic renewal feature can be disabled anytime, should you find a better deal in the meantime.

Regards