Bitdefender Digital Identity Pop-up?

I was in the middle of a game and Bitdefender puts up a LARGE pop-up about Digital Identity while I was in a boss fight. I had to quickly pause.

What the heck, Bitdefender? This is not cool. I already pay for a subscription, why should I get intrusive pop-ups on my screen? This wasn't as though I had just started up my computer either, my computer had been running for a while and this suddenly showed up.

How do I disable this so I don't ever see pop-up Bitdefender product ads like this again?