suspicious notification to install "Installation file" from "Bitifender SRL" every time I start up

I have been getting this notification for about a week every time I start up my computer.

It is asking me to install "Installation File" or installer.exe "from" Bitifender SRL on my computer.

When I tried to go to the location of the file, it didn't exist, even when I turned hidden files on.

Of course I denied the action every single time so far.

Is this a virus, malware etc?

Bitifinder still updates every now and then so why does it need to install something?

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